A dissenting voice, however, was the Digital Analytics Program (DAP), a U.S.-focused effort that counts visits to more than 4,000 websites on over 400 different domains maintained by U.S. government agencies, including the National Weather Service and the Social Security Administration.
Contrary to Net Applications' and StatCounter's contentions, DAP's data showed that Windows 10 uptake had accelerated in November in the United States. There, the month-over-month gain of 1.9 percentage points in November outweighed October's 1.7 points. According to DAP, Windows 10 powered 12.9% of all Windows devices last month, or about a third more than Net Applications' similar statistic.
Windows 10 continued to grow faster than Windows 7 did during its first four months after release, according to Net Applications. Windows 7 had accumulated a 9.7% share of all Windows personal computers through its fourth full month, slightly less than 10's 9.9% of November. While StatCounter's usage share statistics have shown the Windows 10's lead over 7 has evaporated, Net Applications' data had the former still ahead, though by a smaller margin than in months past.
With holiday sales still to get into high gear -- even though new PCs are expected to struggle again this season -- and Microsoft taking unprecedented steps to push Windows 10, including the controversial decision to automatically serve the Windows 10 upgrade to most consumer and small business Windows 7 and Windows 8.1 devices in early 2016, the new OS has a good chance of staying abreast, even ahead of Windows 7's pace.
Windows 10's user share growth has been impressive, but after the explosive launch of a free upgrade in late July, gains have shrunk each of the last three months. This chart shows Windows 10's usage share as a percentage of all PCs running Windows, and so its data is slightly different than the raw stats cited in much of the story. Click on image to enlarge. Data: Net Applications
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