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Will Apple recreate the success of iOS 7 when it launches Mavericks this autumn

Karen Haslam | Sept. 25, 2013
With iOS 7 already on 200 million devices, can Apple expect to see similar enthusiasm for OS X Mavericks when it launches later this year?

iPhones launching in September is nothing unusual, but a year with hardly anything in the way of a Mac update, that's odd. It's not that Apple was waiting for the Haswell chip because that's out already. Everyone expected the MacBook Pro with Retina display to make an appearance at WWDC, but now September or October seems more likely. Why the delay? There were rumours of problems with the production of the Retina display - perhaps Apple CEO Tim Cook wasn't keen to make the mistake of last year when the company announced the iMac before there were adequate stocks available. We would hedge a guess that this is also the reason why Apple hasn't yet announced the Haswell iMac.

Whatever the reason for the delay, expect an interesting few months in the Apple world. You can expect to see almost every Apple product updated along with the new Mac OS to accompany the iOS 7 update we're all installing on our iPads and iPhones. Sorry about the pun, but this season Apple's going to be ripe for picking.


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