"Apple's identity is tied to the Mac," said Dawson. "It's been an important part of the identity in a way that the Surface isn't [for Microsoft]."
Dawson's conclusion: Because of the Mac's importance, Apple must please those creative professionals, enough, anyway, to keep them in the fold. "[The new MacBook Pros] didn't satisfy every need," Dawson agreed. "That left a vacuum which neither the MacBook Pro or the desktop Macs filled. Apple needs to put something into that vacuum."
Dawson believes that Apple has a plan. "They will update the desktop Macs, maybe starting with the Mac Pro, in the next few months," he said.
Data: Apple, Microsoft
Microsoft's Surface hardware contributed much less -- as a percentage of total revenue -- that did Apple's Mac portfolio. But while Surface's portion has steadily increased, the Mac's has fallen in the last two years.
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