It’s part of the company’s strategy to boost the number of applications available for Windows smartphones and tablets, which have been hurting for native applications. Those new apps will be sold to users through the Windows Store, a digital goods marketplace that includes apps, movies and music.
What remains to be seen is whether that marketplace will actually be profitable for developers. Right now, Microsoft’s app store sits at a crossroads: it could turn into something akin to the iOS App Store, or the Mac App Store. If it’s the latter, that’s bad news for the company’s smartphone plans in particular.
Next year, we’ll get to see how the plans that Microsoft set in motion for Windows 10 this year actually hold up when put into action. Making an aggressive push for upgrades could result in more people making the move to Windows 10, or a sizable backlash, and it won’t be possible to determine the outcome until 2016 is under way.
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