You can turn off Windows 10’s advertising ID if you want; you’ll still get ads, but they’ll be generic ones.
To make absolutely sure you’re not tracked online when you use Windows 10, head to choice.microsoft.com/en-us/opt-out. In the “Personalized ads in this browser” and “Personalized ads wherever I use my Microsoft account” boxes (on the right side of the page), move the sliders from On to Off. Note that you need to go to every browser you use and make sure the slider for “Personalized ads in this browser” is set to Off.
Turn off location tracking
Wherever you go, Windows 10 knows you’re there. Some people don’t mind this, because it helps the operating system give them relevant information, such as local weather, what restaurants are nearby and so on. But if you don’t want Windows 10 to track your location, you can tell it to stop.
Launch the Settings app and go to Privacy > Location. Click Change and, on the screen that appears, move the slider from On to Off. Doing that turns off all location tracking for every user on the PC.
If you click the Change button, you can turn off location tracking for every user on the Windows 10 device.
You can turn it off on a user-by-user basis as well — so if you have several people with different accounts using the same device, they can each turn location tracking on or off. To turn location tracking on or off for any single account, sign into the account, head back to this same screen and, instead of clicking Change, go to the slider beneath the word “Location” and move it to On or Off.
Finally, this doesn’t have to be an all-or-nothing affair — you can turn off location tracking on an app-by-app basis. If you want your location to be used only for some apps and not others, make sure location tracking is turned on, then scroll down to the “Choose apps that can use your location” section. You’ll see a list of every app that can use your location. Move the slider to On for the apps you want to allow to use your location — for example, Weather or News — and to Off for the apps you don’t.
When you turn off location tracking, Windows 10 will still keep a record of your past location history. To clear your location history, scroll to “Location History” and click Clear. Even if you use location tracking, you might want to clear your history regularly; there’s no automated way to have it cleared.
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