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Microsoft trumpets Windows 10's momentum at IFA

Mark Hachman | Sept. 7, 2015
Windows 10 continues to roll on, Microsoft's OEM chief says.

Nick Parker Microsoft IFA Windows 10

Microsoft’s Windows 10 is a thing, apparently.

Nick Parker, corporate vice president of the OEM division at Microsoft, introduced the IFA audience here in Berlin to Windows 10, pointing out the momentum that the operating system already has. 

“Our strategy is clear and our strategy is to build the best mobile and productivity services for the cloud-first mobile-first world,”  Parker said. However one cuts the data—509 million new Windows devices in the coming year, or 1.5 billion Windows users—Microsoft is poised to succeed, he said.

The numbers that Parker was here to talk about, though, was how Windows 10 has fared—and it has fared well. 75 million devices already run Windows 10, and 90,000 unique device models already upgraded to Windows 10 across 192 countries. “And this is a month. It will just get better from here,” Parker said.

Why this matters: Windows 8 began with a whimper. Windows 10 appears to be off with a bang, which is good news for the PC industry in general.

Showing the power of Windows 10

Microsoft's Bryan Roper showed off the new features of Windows 10, including the digital assistant, Cortana, as well as Continuum, Microsoft’s way to turn a tablet or a phone into a full-fledged PC when connected to a large-screen display. 

windows 10 phones continuum
Windows 10 Continuum.

Earlier in the week, Parker and Acer showed off what they called the world’s first “PC phone”: the Jade Primo.  It used the Continuum technology inside Windows 10 to launch Windows 10 Universal apps—though not traditional desktop software—on an external monitor.

Roper also showed off Windows Hello, the Windows biometric identification that ships with Windows 10. Windows 10’s Hello feature requires specialized hardware to be built into the PC, however, which some manufacturers have begun to include.

Partner promotion

Parker highlighted some of the hardware from Microsoft’s partners that best showed off Windows 10.

For school, the Acer Aspire One Cloudbook begins at $169. It has two mics for Cortana. The Lenovo IdeaPad 100s, just 99mm thin, manages to include a 12 hour battery. It’s priced at $229.

For business, Parker showed off the previously unannounced Dell Latitude 11 5000 2-in-1, as well as the $1249 HP Elitebook with an Intel vPro chipset, two mics, and a thin, light screen. All of the ports that business users need are included. The Lenovo ThinkPad Yoga 260 with Windows Hello fingerprint sensor starts at $999. Rugged Windows 10 notebooks include the Panasonic Toughpad FZ-M1, with an 8-hour battery and a bright display. 

 

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