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Microsoft renews its pushy Windows 10 activities

Andy Patrizio | March 15, 2016
It's no secret Microsoft wants you using Windows 10 and will pull out the stops to get people to upgrade. The new strategy now appears to be setting business users against their boss while upgrading consumers without their approval.

It's no secret Microsoft wants you using Windows 10 and will pull out the stops to get people to upgrade. The new strategy now appears to be setting business users against their boss while upgrading consumers without their approval.

We've already covered the sneaky move Microsoft made when it added that reactivates the GWX.exe app to the updates distributed with last week's Patch Tuesday. GWX.exe is the app that pops up screens encouraging you to update. This has caused a marketplace of free utilities to disable GWX so you stop getting nagged, including the most popular app, GWX Control Panel.

This is a stunning move, because Microsoft is now setting end users against admins within a company. IT managers have enough problems with shadow IT and keeping unwanted apps and malware out of the network, and now Microsoft is going around them and telling employees to bug their boss for a free OS upgrade. Not surprisingly, this is going over very badly on the Reddit Windows 10 group.

Then there's the automatic updates that are getting pushed out to consumers whether they like it or not. Late last year, Microsoft said it would begin making Windows 10 a Recommended update for users running older versions of Windows instead of an Optional update. The difference meant that if you didn't uncheck the box for Windows 10 within Windows Update, the new operating system would be installed on your PC.

At the time, Windows head Terry Myerson said in a blog post, "you will be clearly prompted to choose whether or not to continue." Well, apparently not. Another Reddit thread is filled with reports from people who said Windows Update kicked off a Windows 10 installation process without their permission.

The thread over at Reddit has more than 2,700 comments, most of them from users that have been upgraded to Windows 10 automatically and they are not happy.

"So my Win7 machine was upgraded to win10 without my permission about 2 days ago. I downgraded again but now there is a prompt that is continuously open and asking me to select a time for my windows to update to 10...wtf...how can I get rid of it/prevent it from happening?" – user rtn1797

"Happened to my laptop running W8.1. The best part? Something went wrong with the installation process. I restarted it after everything was setup and couldn't login anymore. Forced restart, hello hard disk error." – user kaysn

"Yep, went afk and saw this message box that said something like "Your update is ready! Restarting and installing in 13 minutes". If I made myself a meal or watched tv, I would have had windows 10. Oh, and the best part is how they hid the "Decline" button in the more info button." – user bnned.

 

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