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HP chief: Windows 10 hasn't driven the PC demand that the company was counting on

Mark Hachman | Feb. 26, 2016
HP is now torn between cutting prices to maintain share and seeking high-margin products to boost profits.

In that regard, HP isn’t that different than its competition. HP sold 14.2 million PCs during 2015, but still saw its market share drop by 10 percent—and it ranked second in worldwide PC sales behind Lenovo, according to IDC. Now comes word that companies like Vaio, Fujitsu, and Toshiba are considering forming a PC “supergroup” to compete. The trend in the PC market may be that the big companies are getting bigger. But now that HP no longer has its enterprise shield to hide behind, will it be able to hold onto its lead?

 

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