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Decoding Apple's WWDC 2013 logo: what does it mean?

Ashleigh Allsopp | April 30, 2013
Apple on Wednesday announced its upcoming Worldwide Developers Conference, which is expected to play host to our first look at iOS 7 and OS X 10.9. With the announcement came the unveiling of a brand new logo, and, in typical Apple fan fashion, we've taken a closer look at the logo and its design to speculate over possible clues hidden within it.

While we'd love to see Apple launch an iWatch in June, Apple CEO Tim Cook's comments that the company is working on "amazing" new products in "exciting" new categories ready for release in Autumn and throughout 2014 suggest that we won't be seeing a venture into a new market from Apple until later this year, at the earliest.

The shape

Aside from the typography, the shape of Apple's WWDC 2013 logo is also interesting.

The shape of the logo is familiar, with the rounded square resembling iOS icons. We already know that iOS 7 is likely to make an appearance at WWDC this year, so this could be an indication that we'll be seeing some new iOS functionality.

It's expected that iOS 7 could see a complete user interface redesign, and reports have suggested that Apple may also launch a 'killer app' in the form of an 'iRadio' music streaming service, or perhaps a mobile payment system with the iOS update.

The shape is also shared by the Mac mini and Apple TV, so we could be in for an update of one or both of those Apple products.

The colours

When it comes to the variety of colours shown in the logo, it's been suggested that this could be a hint at the introduction of new colour options for the next-generation iPhone, dubbed iPhone 5S or iPhone 6. The colours shown in the logo are various shades of green, orange, blue, yellow, purple and red.

Earlier this year, Topeka Capital analyst Brian White wrote in a research note that "checks are pointing to more choices on the way with the next iPhone," including more colour options. "By providing customers with greater choices with the same high quality and performance of the iPhone, be believe Apple has the potential to further expand its market share in the rapidly expanding smartphone world," he said.

The latest generation of iPod touch introduced several new colours for the first time, expanding on the black and white versions previously offered, so Apple could extend these colour choices to its other products, including the iPhone, iPad, and iPad mini.

Additional thoughts

Creative Bloq suggests that the use of semi-transparent rounded suqares could relate to a new feature in the iOS interface, while Architosh thinks it might suggest 3D technology.

Of course, there is always the possibility that Apple isn't hiding any clues in its WWDC 2013 logo at all, but it wouldn't be anywhere near as much fun if we thought about it that way, would it?

What do you think about Apple's WWDC 2013 logo. Have we missed anything? Let us know in the comments section below or on Twitter.


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