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Decoding Apple's WWDC 2013 logo: what does it mean?

Ashleigh Allsopp | April 30, 2013
Apple on Wednesday announced its upcoming Worldwide Developers Conference, which is expected to play host to our first look at iOS 7 and OS X 10.9. With the announcement came the unveiling of a brand new logo, and, in typical Apple fan fashion, we've taken a closer look at the logo and its design to speculate over possible clues hidden within it.

Apple on Wednesday announced its upcoming Worldwide Developers Conference, which is expected to play host to our first look at iOS 7 and OS X 10.9. With the announcement came the unveiling of a brand new logo, and, in typical Apple fan fashion, we've taken a closer look at the logo and its design to speculate over possible clues hidden within it.

Apple is known for its cryptic event invitations, in which the company has previously hidden hints about what to expect during big keynotes. Last year, Apple launched its Retina MacBook Pro at its WWDC keynote, and also showed off iOS 6 and OS X Mountain Lion previews, so Apple watchers are eagerly anticipating this year's event to find out what's in store next.

We won't find out for sure until the event kicks off on 10 June, although Apple has confirmed that we'll be treated to an "in-depth" look at the future of iOS and OS X, but for now, we can puzzle over the WWDC 2013 logo in an attempt to uncover some clues.

The typeface

Apple's WWDC 2013 logo design differs quite dramatically from previous years. First up, Apple has ditched the Apple logo, which featured in the logos for its previous two WWDC events. Additionally, Apple has used a new typeface, which looks cleaner and more modern than the Myriad font used by the company in the past.

It's been suggested that this new typeface signals the start of a "flatter design" for iOS and OS X, which is expected to be introduced under the leadership of Apple design guru Jony Ive. Ive took on software design responsibilities, in addition to his roll as head of hardware design, following an executive shakeup at Apple in October. It's thought that Ive intends to remove skeuomorphic design aspects from Apple's operating systems in favour of a more minimalist look.

Above: 2012's WWDC logo

Roman numerals

This year, Apple has gone for Roman numerals to detail the date (MMXIII is the roman numeral for 2013). It's an unusual move for the company, and does remind us of Samsung's use of roman numerals for its Samsung Galaxy S smartphones.

The Roman numerals are depicted as a sort of reflection of WWDC, which some here in the Macworld UK office have suggested could relate to similarities between iOS and OS X, or perhaps improved AirPlay mirroring functionality.

Several of our Twitter followers think that the Roman numerals could hint at an iWatch, which has been circling the rumour mills for a while now, following reports that Apple has a team of 100 designers working on such device. SEE: iWatch release date, rumours and leaked images

 

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