"I'd like to say this is just noise, but the reality is, it's not," said John D'Ambrosia, chairman of the Ethernet Alliance industry group. "There clearly are players lined up on both sides."
Members of the Ethernet Alliance, which promotes IEEE Ethernet standards, agree there needs to be a single specification, D'Ambrosia said. "We've reached out to these groups to emphasize that point," he said.
One good thing about the competing efforts is that they show there's strong demand for the technology, he added.
Joe Byrne, senior manager for digital networking at Freescale, is hopeful the showdown won't take long. His company joined both groups because it wants to be able to serve all system makers.
"One of the groups will end up building more momentum behind it," by recruiting more big-name vendors, reaching out to users and participating in the standards process, Byrne said. "Things could get tipped pretty early on, even though there are competing standards. It's to nobody's benefit if it gets protracted too long."
Sign up for CIO Asia eNewsletters.