A more realistic price would today be about $200, according to Tiller.
Those sentiments are echoed by Malik Saadi, principal analyst at Informa Telecoms & Media. With the volumes currently shipped $100 sounds reasonable if it was just the bill-of-materials, and not the whole femtocell, he said.
But Ubiquisys is not budging.
"I am not surprised that this comes as a bit of a shock to many in the industry, but we have received the first order at the sub-$100 price point," said Keith Day, vice president of marketing at Ubiquisys.
Also, the products aren't sold at a loss. Ubiquisys is too small to try to buy market share, according to Day.
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