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Digi completes Northern region 4G LTE rollout from Twitter campaign

AvantiKumar | Feb. 29, 2016
Digi now serving people of Lunas, Batu Gajah, Jejawi and Arau with high speed 4G LTE as promised in its #DigiWeWant4G Twitter campaign.

Digi LTE northern 

Photo - Digi's Head of Northern Region (left), Siew Chee Kong and Thew Soon Kheng, Digi's Area Manager for the Northern Region getting ready to flag off the Digi roving team. The people of Lunas, Kedah can now enjoy Digi's 4G LTE coverage in their area thanks to votes from its residents in Digi's fun and innovative #DigiWeWant4G Twitter campaign.

 

Digi Telecommunications (Digi) has rolled out its high speed 4G LTE network in Lunas, Batu Gajah, Jejawi and Arau to complete the four northern towns of the top 10 as voted by Malaysians in its #DigiWeWant4G twitter campaign.

Digi's head of Northern Region, Siew Chee Kong said that in mid-November, Digi launched a 'You Tweet, We Build' campaign for customers to nominate their towns to be the next in line to get 4G LTE with its #DigiWeWant4G twitter campaign.

Siew said Digi promised to expand its 4G LTE network to the top 10 most voted areas, in addition to its original network rollout plan. The campaign concluded on 15 December 2015.

"Following up from our 4G LTE rollout in Setia Alam in the Klang Valley, we are now happy to announce that we've completed the rollout in the four towns up north where Malaysians have tweeted their desire for Digi's 4G LTE coverage in their areas," he said.

"[To date] we have deployed and switched on our 4G LTE infrastructure to serve customers in Lunas, Batu Gajah, Jejawi and Arau. In total for the northern region, we now have 64 percent population coverage of our high speed 4G LTE network serving customers in 34 cities, districts and towns.," said Siew.

"The #DigiWeWant4G campaign was a great way for us to listen to our customers. Their input is crucial to us as it helps us understand their needs and roll out our network strategically and efficiently while strengthening our coverage position," he said.

"We wanted to give our customers a special Chinese New Year surprise and what better way than to gift 4G LTE - that's why we're powering-up 4G LTE in Lunas and three other towns today. We're calling these the people's towers since they were voted for by customers through Twitter," Siew said.

"We are excited that Malaysians see the value of good 4G LTE coverage, and look forward to see Digi customers enjoy a consistent high-speed internet experience on-the-go with for all they want to do: high-quality video and music streaming, faster sharing on social media and internet browsing, and more," he added. "We will bring 4G LTE to all Top 10 areas in 2016."

Digi's 4G LTE network now connects more Malaysians to its high-speed internet services with 65 percent population coverage, which includes 4G LTE access to 131 major cities and towns, with key market centres averaging 95 percent population coverage.

Digi has also switched on its 4G LTE-Advanced (4G LTE-A) network nationwide with a 28.8 percent coverage footprint, reaching an average 50 percent population coverage in key market centres. For the northern region specifically, Digi has increased its 4G LTE coverage to 64 percent of populated areas, which covers 34 major cities, districts and towns.

In addition to delivering 4G LTE and 4G LTE-A services on its stable, reliable network, Digi is already working to bring Voice-over-LTE (VoLTE) and Voice-over-WiFi (VoWiFi) services, and compatible 4G LTE smartphones to customers in 2016.

 

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