Singapore-based YuuZoo has partnered with Miss Asia Pacific World Super Talent (MAPW) to develop an e-commerce enabled social network. The MAPW Social Network can be accessed via the web browser, mobile web or its iOS or Android mobile app.
For fans, the MAPW Social Network offers them a platform to engage, socialise and interact with followers, as well as to watch the event live from their mobile phones. Fans can also purchase exclusive MAPW services and merchandise from the e-commerce store on the MAPW Social Network.
For MAPW, the MAPW Social Network aggregates news feeds from its multiple fan pages across popular social networking sites. This makes it easy for the company to manage its social sites and actively engage with the fans.
Lawrence Choi, founder and president, Miss Asia Pacific World, believed that the MAPW Social Network will provide better reach and visibility as compared to other pageants. He said: "With YuuZoo's custom built Social Network, we own our own dedicated branded social network and are aggregating all our social feeds from our existing general social networks across the globe, and monetising our user base with a dedicated e-commerce platform."
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