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YouTube takes on Twitch head-to-head with launch of new YouTube Gaming site

Hayden Dingman | June 16, 2015
What's a massive company to do when its plans for an acquisition fall through and it's forced to compete on its own merits instead? If you're YouTube, apparently you go the "If you can't join 'em, beat 'em" route and grind game streaming giant Twitch.tv into soft, purple dust.

After that, it's all up to word of mouth.

I don't expect YouTube to demolish Twitch in a single day — all of the E3 press conferences are hosted on Twitch next week, for instance. YouTube's been steadily firing shots toward Twitch for the last six months though, and I'm pretty sure this war's just getting started.

 

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