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YouTube localised for Singapore

Anuradha Shukla | Oct. 20, 2011
Local video creators to earn income from their work through sharing advertising revenue.

YouTube is giving Singaporean creators the opportunity to increase their exposure by launching a localised service for the country.

The world's largest online video sharing community will create a new online space for Singapore and allow local video creators to earn income from their work through sharing advertising revenue.

The new YouTube site offers a local interface to easily and quickly find videos most relevant to Singaporeans. This site includes expanded content from local and global partners.

"Even though we're only launching a localised site for Singapore today, Singaporeans have already been an extremely large and important audience on YouTube," said Adam Smith, director of product management for YouTube in the Asia Pacific region.

"Through localising YouTube in Singapore, the site will deliver more of the content Singaporeans want to see, and we hope the world will continue to discover the amazing culture and talent that exists in Singapore today."

Media partnerships

Top Singaporean media companies have signed deals with YouTube to establish a strong presence on the site, easily distribute their content and grow their audience.

YouTube has also inked a licensing deal with the Composers & Authors Society of Singapore (COMPASS) that will allow music artists to earn revenue on YouTube.

Artists will earn revenue generated when advertisements are displayed against YouTube partner's videos.

"The decision by YouTube to establish their presence and strategically position itself in Singapore, I believe, is informed by the need to be closer to its numerous potential clients in Singapore and the region and ultimately bring its services to the doorsteps of its esteemed customers," said Dr Edmund Lam, CEO & director of COMPASS. 

"Reaching an agreement with YouTube is a step forward that creates major new opportunities for our members and affiliates. From now on, they will receive fair payment for the use of their works on YouTube which is a very positive step for our songwriters and publishers, and, more broadly, the Internet."

 

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