The world of online video just got more competitive.
The men behind YouTube, the biggest video site on the Internet, are jumping back into the fray. YouTube co-founders Chad Hurley and Steve Chen, who sold the site to Google, launched the Mixbit.com website and an app, that together enable users to shoot, edit and stitch together videos that can be uploaded to the site and remixed.
"I've always been passionate about video. It's the most powerful way to express yourself, reach others and bring your ideas to life," Hurley wrote in a blog post today. "Today we want to remove the barriers to video creation. That means giving people intuitive and flexible recording and remixing tools so it's easier than ever to tell meaningful stories through video."
With the MixBit app, users can use their mobile device to record, edit and publish videos that range from as short as a single second to as long as an hour. The free MixBit app can be downloaded from iTunes. No word yet on when an Android app will be available.
According to Hurley, 100 hours of video are uploaded to YouTube every minute. With that high interest in video, Hurley and Chen plan to build a community of video creators, filmmakers and other story tellers with MixBit.
"We want to encourage more creativity and set people and their content free," wrote Hurley. "Today's release is the first step in that direction. More will come in time."
Zeus Kerravala, an analyst with ZK Research, said MixBit looks like an interesting service that could challenge Twitter and Instagram.
"Video is hot and I like how they let users do more, such as editing and clipping," he added. "By tying videos together, users can create long, more complex, videos. It's potentially a strong competitor but I believe video is such a fast rising tide that it should lift all the boats now."
However, Rob Enderle, an analyst with the Enderle Group, said MixBit may end up offering more competition to YouTube than to Vine and Instagram, which focus on short video clips.
"MixBit has addressed a unique need, putting clips together into something better easily. Nice play," he added. "This could be big on the creation side."
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