For Ezra Gottheil, an analyst with Technology Business Research, this is a big move for Facebook because users are so comfortable with the social network's features and look. If big changes aren't made with care, users could stop commenting as often.
"You always want to make your service as effortless as possible, and Facebook is very aware of that design goal," said Gottheil. "Any good designer knows that choice is a trade off. The user gains power, but exerts more effort. Facebook was clever to hide the choices under the Like icon. This gives people the ability to provide more input without much more effort."
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