The event could build awareness of the tools Yahoo offers, said Philipp Kuecuekyan, an independent app developer.
But Yahoo needs more than awareness if it wants to be "the most partner friendly company in Silicon Valley," as Mayer put it Thursday. The company faces stiff competition for mobile developers from Facebook, Google and Twitter, which also provide tools for creating and monetizing apps.
"They've got their work cut out for them," said Nikhil Modi, CEO at Whiz Technologies, which places ads in publishers' apps. He pointed to Google's AdMob as a powerful competitor to Flurry.
But, he said, "it's good that Google's got competition."
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