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Yahoo beefs up its video selection with partnerships and a slew of original series

Ian Paul | May 2, 2013
Content is king, they say, and lately, Yahoo appears laser-focused on bringing top-notch video content to its website.

On Tuesday, Nielsen announced a pilot program to measure viewership of online content from A&E, ABC, AOL, CBS, the CW, Discovery Communications, Fox, NBC and Univision. Nielsen's first run at online video viewership will be somewhat limited in scope as it reportedly won't include popular sites such as Hulu, YouTube, or Netflix, according to The Wall Street Journal. AOL, the Journal says, will be the only major independent video site to participate in Nielsen's new viewer tracking program. In February, Billboard magazine added YouTube views to its Hot 100 music singles chart.

Beyond its new content offerings, Yahoo on Tuesday also announced a new Yahoo app for Android featuring summarized news stories in a redesigned, highly visual format.


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