A money-infused Twitter could be an even bigger threat to other social networks, like Facebook, Instagram and Google+.
Twitter, has had a tight grip on the immediacy factor in social networking.
When there's a major event, such as the Red Sox win the World Series or a hurricane strikes, users turn to Twitter before other social networks to celebrate, share information and vent their frustrations.
Olds said becoming a bigger challenger to Facebook and other social networks is precisely what Twitter needs to do.
"Twitter is going to have to become a bigger competitor to the other social networking companies, since they're competing for the same advertising dollars," he added.
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