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With IPO cash influx, Twitter could be bigger threat to Facebook

Sharon Gaudin | Nov. 7, 2013
Twitter expected to raise initial share price again, just ahead of Thursday IPO

A money-infused Twitter could be an even bigger threat to other social networks, like Facebook, Instagram and Google+.

Twitter, has had a tight grip on the immediacy factor in social networking.

When there's a major event, such as the Red Sox win the World Series or a hurricane strikes, users turn to Twitter before other social networks to celebrate, share information and vent their frustrations.

Facebook, aware that it has a ways to go to boost immediacy among its users, adopted Twitter-like hashtags and Trending Topics.

Olds said becoming a bigger challenger to Facebook and other social networks is precisely what Twitter needs to do.

"Twitter is going to have to become a bigger competitor to the other social networking companies, since they're competing for the same advertising dollars," he added.


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