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Will Branch fit into crowded social networking world?

Sharon Gaudin | Aug. 27, 2012
The social networking world may be a busy place with users loyal to their favorite sites, but Josh Miller, a co-founder of Branch, says the new network should fit right in.

The co-founder also was quick to note that users are encouraged to share their conversations.

"Other platforms want you to have your conversations just on that platform," said Miller. "We take a completely different approach. You can invite people by email or Twitter. When you're done, you can embed it on your blog, or share it on Facebook or Twitter. We want to be intertwined with the rest of the Web."

Being able to have conversations with people invited into the discussion, along with the ability to then share that conversation, is a good combination -- one that could help Branch stand out, said Brad Shimmin, an analyst with CurrentAnalysis.

"My take is that most conversations that take place on social networking platforms are nothing more than an initial announcement followed by a series of approving or disproving comments," said Shimmin. "In that atmosphere, ideas aren't taken apart, analyzed and put back together, forming new ideas or bettering initial thoughts. That's why so many of these social conversations end in drivel or in anger."

But to make all of this happen, Branch will need to work well in conjunction with other social sites, he added.

"It will need to connect with and take advantage of the circles of friends already in place within social platforms like Google+, Facebook, and Twitter," said Shimmin. "If it tries to go it alone, we're simply discussing yet another destination site here."

 

 

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