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Why your business needs a Pinterest presence

Jen A. Miller | May 8, 2015
You may think of Pinterest and conjure up images of weddings and recipes, but as companies like GE and Hootsuite demonstrate, Pinterest has a business side, too.

Depending on your company, Pinterest could lead to better bang for your social media advertising, Meyer says.

"Advertising on Pinterest is pretty new," he says. "We've been seeing some pretty nice results from advertising on Pinterest -- seeding pins versus [content] on Facebook or Twitter where it's more intrusive."

Meyer also points out that Pinterest is a good place to interact with customers -- and see what people are talking about with competitors.

Pinning the future
Pinterest isn't the only visually generated social media site. Instagram is the giant, although its format is much different and focuses on original pictures versus photos from other sources. Edmiston also points to LockerDome [http://lockerdome.com/], which she describes as male-focused. "Unfortunately for Pinterest, the nature of the brand brings to mind scrapbooking. That has not culturally been a preference for men."

However, Pinterest is still a giant in its own right. According to the latest Shareaholic Social Media Traffic Report, Pinterest is the second-largest driver of social refers, behind only Facebook.

If Pinterest were to add a "buy" button, as is heavily rumored to be happening in the near future, ecommerce brands would want to make sure they had a presence there. It could also lead to more partnerships between brands and ecommerce sites.

Edmiston uses the example of Sony. "If Sony launches a new TV, and it becomes only available at one retailer for a period of a month, that might be something that then becomes useful since the [buy button] would lead to one of their partners," she says.

 

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