"I noticed a marked increase in the number of viewers of my profile once I signed up for the LinkedIn Premium service," Coher says. "I notice when someone — a vendor, a job applicant, a connection otherwise — has a LinkedIn Premium profile, and it does make an impact on me. I note it as that person cares about appearing professional in their online presence."
Making the LinkedIn leap from free to premium
O'Neil calls LinkedIn Premium the "best monthly investment I have ever made," though he also says users can still get plenty of value from the free version.
The decision to pay for LinkedIn Premium should be a simple one for job seekers and professionals working on sales, recruiting or human resources, management, marketing or public relations, according to O'Neil.
"Unfortunately, many people pay for LinkedIn and they don't put in the effort," he says. "It's kind like an athletic club membership."
O'Neil says the challenge for most people isn't paying attention to LinkedIn, it's deciding whether or not to pay for the premium service — and then what to do with it if they make the investment.
"If you might like a better career path, LinkedIn is the centerpiece of that," he says.
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