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Why LinkedIn Premium is worth the money

Sharon Florentine,Matt Kapko | July 28, 2017
Even though it doesn’t come cheap.

Finally, the Big Kahuna of LinkedIn Premium, Recruiter Lite, costs $99.95 per month, when billed annually. It gives you 30 InMail messages, advanced search, unlimited visibility of your extended network, automatic candidate tracking and integrated hiring, with a recruiting-specific design. It can be purchased for $99.99 per month when billed annually. Recruiter Lite is also the base tier of LinkedIn’s Talent Solutions.

Each Premium tier can be demoed for free for one month.

 

LinkedIn Premium bonus: LinkedIn Learning and LinkedIn Salary

LinkedIn Learning and LinkedIn Salary (a service launched in November 2016 to track and analyze salaries globally) are now included with all four versions of LinkedIn Premium. Job seekers can also see how they stack up against other potential applicants using LinkedIn Salary. Professionals can view more unique and timely data on specific businesses, including trends in headcount, geographic expansion, employee turnover and other information useful for competitive analysis, according to LinkedIn.

“Over time we have developed more coverage and precision on some of these data points,” Sachdeva says. LinkedIn is also surfacing this information in new ways, according to Sachdeva. For example, when Premium subscribers look at LinkedIn’s “Who’s Viewed My Profile” feature they will now see more pertinent data on the particular companies whose employees are viewing their profile.

“We are seeing a shift in the mindset going away from just purely job seeking to also optimizing your career,” Sachdeva says. Subscribers who may not actively be seeking a new job could uncover gaps in pay for their profession and use data from LinkedIn Salary to negotiate a better salary in their current position, for example.

 

Who subscribes to LinkedIn Premium?

LinkedIn doesn’t release subscriber counts for its Premium products, but the division reported a year-over-year increase in revenue of 17 percent on $162 million during its third quarter of 2016. Microsoft officially closed its acquisition of LinkedIn in December 2016, and LinkedIn Premium numbers were not provided in Microsoft’s most recent earnings report in January 2017; as of late 2016, however, Sales Navigator remained the fastest growing bundle in LinkedIn’s Premium subscriptions.

LinkedIn Premium is predominantly comprised of customers in the United States, Canada, Australia and New Zealand, according to Sachdeva. All of the LinkedIn Premium enhancements are now available to subscribers, according to the company.

Sachdeva says LinkedIn is focusing on ways to grow the business and has no immediate plan to change pricing. “The goal actually has been the opposite where we just want to add a lot more value and keep the price the same with the intention of improving customer [return on investment],” she says.

 

Is LinkedIn Premium worth the money?

 

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