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Why Facebook Messenger will fail as a 'platform'

Mike Elgan | March 30, 2015
Messaging as a platform is an old idea. Asia-dominant competitors to Facebook Messenger, such as Line and WeChat, have been offering apps, eCommerce, gaming, business apps and more.

It won't work. The strategy itself is flawed. Beyond simple additions to their messages, such as photos and emojis, users don't want more "stuff" when messaging. And these functions already existed inside Messenger.

By bringing email and Facebook-like spam and clutter to Messenger, Facebook is simply monetizing Messenger at the expense of users. Because user participation is required, the whole idea will flop.

 

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