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When it comes to social networks, it's not all about you

Brad Chacos | Aug. 15, 2012
Don't listen to the songs or pay attention to the sassy, meme-y images floating around Facebook; when it comes to chatting people up with your business's social media accounts, it's definitely not all about you.

Ask your followers' questions. Answer their questions. Point them towards intriguing content. In a nutshell, keep them engaged and happy. Communicate!

If you're wondering when the payoff comes, consider this: in a late 2011 survey by social marketing firm MrYouth--whose clients include Coke, Symantec, Proctor & Gamble, and several other heavy hitters--52 percent of all social media users surveyed said they are willing to spend more money on products from brands they trust, compared to just 29 percent of non-social media users. Even more directly, social media users were twice as likely as non-users to make or receive a gift recommendation--and those recommendations were twice as likely to lead to an actual purchase.

Note to readers: This article addresses direct communications from your social accounts and initiatives rather than more advertising-orientated aspects of social media like sponsored Tweets or Facebook Storefronts.



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