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What's up with Google Fiber?

JD Sartain | Nov. 12, 2015
Who has it, who wants it, who gets it?

For example, Denise Clark, owner and operator of the Main Street Cafe had Google Fiber and was happy with the service until she purchased and relocated to a Victorian-style house – the Myriad House Coffeehouse & Vintage Shop – that she converted to a shop, coffeehouse and bed & breakfast. 

"I would write a review of my good experience, but I don't have Google Fiber anymore. When I added a bed and breakfast to my business, I needed cable TV with the Internet service, which Google did not provide in my area, so I had to switch to another service," says Clark. 

Installations in some cities have been a challenge, even a nightmare. And some of the initial site surveys have failed to reveal underground utilities that could impede progress. But the main complaint, thus far, has been about privacy. 

Google “reads” user emails and scans for keywords in order to target individuals for customized advertising. In addition, Google tracks and records users' Internet behavior for the same reason, then bombards users with custom ads within the Gmail and YouTube apps on mobile devices. CIOs can, of course, navigate around Google's privacy intrusions by establishing company policies that prohibit using Gmail accounts at work and by installing tools or software such as Do Not Track Plus to block Internet monitoring. 

Aside from these few complaints, Google Fiber has been a huge plus for its business customers. "We have a live feed to a Chicago company for color timing of footage used in commercials that we produce," says Slaughter. "The enhanced speed and connection of Google Fiber has been an enormous benefit for this process. It really is 10 times faster than the service we were previously using."


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