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What's up with Google Fiber?

JD Sartain | Nov. 12, 2015
Who has it, who wants it, who gets it?

"Google Fiber has finally delivered to a small business like mine a quality of service that is every bit as good as any large scale enterprise," says Marcelo Vergara, CEO of Propaganda3, a digital production company in Kansas City, Mo. "We now have a level of service, speed and reliability backed by a name I trust in technology. And, at a minimum, it delivers at least three times more than our Time Warner Cable access provided at one third of the price, so I save several thousands of dollars annually on access costs." 

According to Vergara, developing interactive software, games, websites, mobile apps and the supporting technologies all require powerful cloud systems. With Google Fiber, they now work exclusively on remote servers, which are every bit as responsive as their former LAN-based services. And they finally discarded all of their old, 2010 legacy infrastructure and replaced it with the new, more reliable and fast infrastructure of Google Fiber – and at a fraction of the cost! 

"I have never seen a network have so much of a bottom line effect," adds Vergara. "It really is faster and, frankly, just as important, more reliable. But the fun part is that we don’t even think about it anymore." 

How to get Google Fiber

Google access chief Kevin Lo told audiences at a broadband forum that the key strategy for attracting Google Fiber to your city is not about tax breaks; it's about cooperation. Internet providers need easy access to power poles, ducts and cable conduits. Not to mention maps that show where this equipment is situated, plus the location of water, power and gas lines, phone cables, utility tunnels and underground conduits. They also need construction permits issued quickly and complete cooperation of all city officials.All of this occurs when they conduct the site survey and then, if the city is eligible, Google sends the networking designs for approval. 

For consumers, the cost for Google Fiber's broadband service is $70 a month, or $129 a month for the bundled Internet and TV service. For businesses, it's $100 a month for the service plus $30 a month for additional static IPs. Some of the business competitors' cost range from $364.99 a month for 500/500Mbps with Verizon FiOS; to $70-$90 a month for 24/3Mbps with AT&T U-Verse; and $249.95 a month for 150/20Mbps with Comcast Business. But these are just monthly estimates that change often and do not include all the additional fees that companies tack on such as installation, equipment, number of users, with or without a minimum contract, static or dynamic IPs, etc. 

The downside of Google Fiber

Not many businesses are complaining about their Google Fiber service because it's cheap and it exceeds their expectations. Some individuals have complained that since the speed is one-sided, some of the target companies are having difficulty receiving Google's super high-speed communications because the recipient company's equipment is too slow. Others have complained that the bundled services (i.e., Internet and cable television) are not quite adequate. 


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