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What you need to know about social-network upstart Ello

Sharon Gaudin | Oct. 1, 2014
Analysts take on assertion that new social net is "Facebook killer."

Upcoming features include private messaging, auto-pushing posts to other networks and notifications. The site also notes it is working on iOS and Android mobile apps.

"Ello is minimal. It has a clean design and UI, and isn't complicated to use if all of the features worked as advertised," said Gartner's Blau. "Its feature set falls short if you are comparing it to full-featured social networks. But Ello works and the lack of complexity could be a refreshing experience for some as Ello gets straight to the point, which is to simply to see very simple text and imagery postings of the people you are following."

Olds, though, said Ello has an uphill trek ahead of it.

"Ello is more of a hobby gone viral -- the product of a group of folks who are trying to change the laws of Web economics that have been established by giants like Facebook, Google and others," he added. "Today, Ello is a smallish sandcastle on the beach. It might survive the waves for a bit but eventually the ocean wins that battle every time."


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