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Web metrics vendor reports major decline in Microsoft Edge's browser share

Gregg Keizer | Jan. 7, 2016
But another pair of analytics data sources show Edge holding steady or gaining a bit of ground among Windows 10 users in December.

(DAP's visits-based methodology is a tweener metric, halfway between visitors and page views in the analytics world: One person visiting a site over two days, for example, who looked at four pages each day, would generate one unique visitor for the month under Net Applications' methodology, two visits for DAP, and eight page views for StatCounter.)

Edge's lackluster adoption flies in the face of concerted efforts by Microsoft to promote the application, including swapping Edge for rival browsers during an upgrade from Windows 7 or Windows 8.1 unless the user intervenes.

Microsoft has been largely silent about Edge's adoption, spending more of its messaging time touting technical and feature improvements -- or in the case of the still-missing support for extensions, announcing the postponement -- than on how its uptake has been going.

Among a list of factoids that Microsoft revealed about Windows 10 on Monday, the Windows group's head marketing executive said that Edge had been used a total of 44.5 billion minutes (about 742 million user-hours) by Windows 10 owners in December. Without context, however -- metrics such as the average time online per month for all Windows 10 users, or a corresponding user-hour data point for non-Edge browsers -- the statistic is meaningless.

Microsoft was able to tally time spent on Edge because Windows 10's compulsory data collection policy, the default setting in the OS, as well as the less-intrusive "Enhanced" option, collects "how frequently or how long you use certain features or apps and which apps you use most often," according to Microsoft.

 

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