Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Vowch strips social networking down to likes

Caitlin McGarry | Oct. 29, 2013
People would rather see what you like than what you think. Vowch gets rid of all the pesky details and streamlines your life down to your likes.

But you'll be competing against some of the celebrities Vowch has recruited to boost interest in the app. Rev Run, Chris Daughtry, and DJ Pauly D are all vouching for the stuff they like, and really, who's going to rank you a boss of fashion over Pauly D? Oh, well, a person can still dream.

How to stand out
It's difficult for a new social network to differentiate itself from the ever-growing pack, but Vowch has just enough of each established service's best features that it could draw people in.

The app offers the same black hole of discovery that Pinterest users often fall into, and, like Pinterest, has incredible money-making potential. If people click through and buy the songs or the designer shoes their friends recommend, Vowch could easily take a cut as a referral service. Its design is vaguely reminiscent of Instagram's, with the ability to comment under each post. Vowches can be separated by category, like Vine's channels. But Parker said there's nothing quite like Vowch.

"There's no platform for things you like: Facebook has it (just as part of) the stream, Twitter isn't just the stuff you're into, Pinterest is inspirational things that are appealing," Parker said.

The company is understandably more focused on getting users to download the app than raking in cash, but there's a possibility of aggregating deals into the platform down the line, Parker said.

First priority, though, is the Vowch Android app, which is in the works.


Previous Page  1  2 

Sign up for CIO Asia eNewsletters.