Higher quality content: Vine risks becoming the shorter, looping version of YouTube, a place where every random person thinks they can become a viral superstar. If that's Vine's goal, then so be it. But the app can obviously inspire higher art, and finding that should be easier. Give comedians, musicians, and uber-talented unknowns more exposure with better curation on Vine's end. Channels and trending tags are great for discovery, but Editors' Picks would be even better. A scroll through the most popular videos in Vine's Special FX channel turned up only a few clips that actually featured special effects — the rest were randos trying to recruit followers (the worst kind of social networking behavior).
Vine had a blockbuster first year, but to keep the momentum going, it needs to innovate. If the app gives creators more options and better ways to get discovered, its second year might just trump its first.
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