"VOD deployment in Africa relies heavily on mobile distribution, so all of our client's sites have to be optimized and structured to have good graphical interfaces made for various common tablet and mobile devices," Davies said.
Other providers have not found it easy to deploy VOD services. When Able Wireless in Kenya announced plans to launch VOD in the country, consumers were upbeat. But the company had to wait over a year to receive a license as the government could not decide whether they were a broadcaster or ISP. Ultimately the company received a digital broadcasting license.
The wait for a license has delayed their entry into the market and they will have to contend with Zuku and the impending Safaricom service.
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