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Twitter signs deal to stream Thursday night NFL games

Ian Paul | April 6, 2016
Twitter isn't the first place you think of for premium video streaming, but it is the premium destination for real-time content, making the Twitter-NFL partnership more ideal than it seems on the surface.

NFL Commissioner Roger Goodell even said as much in a written statement announcing the deal: “There is a massive amount of NFL-related conversation happening on Twitter during our games and tapping into that audience...will ensure Thursday Night Football is seen on an unprecedented number of platforms this season.”

As you’re watching the game, for example, a real-time ticker of game-related Tweets could be on the screen encouraging you to participate. Twitter could also offer NFL-focused follow lists for football fans or key people to follow from your favorite teams. On top of that, the mere novelty of Periscope may encourage more sign-ups for Twitter’s real-time video platform.

That is all speculation, however. We should know more about what football on Twitter will look like as we get closer to the season, which starts Thursday, September 8.


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