Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Twitter readies design changes as it unveils new ad offerings

Matt Kapko | April 22, 2014
Twitter has taken a slow approach in the rollout of new ad products and changes to the user interface, but that's beginning to change. Following its deeper integration with MoPub, Twitter is expected to reveal a series of new ad products alongside a refined and more feature-rich user experience.

In an industry where copycatting has become prevalent and almost expected it's no wonder why Twitter is following Facebook's lead on user experience design. Elliott applauds Twitter's determination to create a more compelling platform for users, but says it also has an opportunity to break new ground for marketers. Following Facebook's advertising model too closely would be a mistake, he adds.

"The reality is that Twitter is still in an earlier stage in terms of building out a service and building out an ad offering," Elliott says. "Twitter still has a long way to go in encouraging users and marketers."

 

Previous Page  1  2  3 

Sign up for CIO Asia eNewsletters.