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Twitter fights off fear of failure with solid second quarter numbers

Caitlin McGarry | July 31, 2014
The social network has struggled to prove its worth, but finally shows signs of success after the World Cup.

"By giving everyone the best of Twitter, no matter where or how they consume our content--logged in, as unique visitors, or in syndication--we will position ourselves to reach the largest audience in the world and every person on the planet," Costolo said.

The company is committed to drawing active users back for more and making newbies' experiences better--and, of course, getting those unique viewers to sign up and actually use Twitter. You can expect to see more tweaks to direct messaging and other changes that will improve Twitter, but not "radically change" it, Costolo said. But the CEO wouldn't rule out switching to an algorithm-based timeline from a chronological one and didn't say what other experiments the network plans to test this year.


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