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Twitter announces 'fabric' framework in attempt to woo mobile devs

Matt Kapko | Oct. 28, 2014
Last week, at Twitter's first Flight mobile developer conference, the company tried to rebuild previously burned bridges by convincing developers that it is finally expanding its platform for mobile development beyond the current scope.

"Whether you're building for iOS or Android, and whether you're a student in your dorm room or working at a large enterprise, the problems are the same," Seibert says.

Maintaining app stability is important, but even with that piece in place many developers still struggle to reach critical mass. Gaining exposure can be just as difficult as building a quality mobile app.

Twitter wants to help developers get their apps noticed by convincing them to integrate more content from — you guessed it — Twitter. 

Twitter Kit, the distribution thread of fabric, lets developers embed native tweets in their apps, and it includes a tweet composition tool that encourages users to share on Twitter without leaving the apps.

Finally there's MoPub, the crown jewel that fuels Twitter's revenue potential. MoPub served more than 170 billion ads during the last 30 days, which equates to almost one ad each day for every person on the planet. The mobile ad platform supports banners, interstitials, video and recently improved native ads.

Developers can integrate the MoPub Kit into their apps and compete for ads from the highest bidder in the MoPub Marketplace exchange. The platform also supports direct advertisers and various ad networks.

Twitter released Fabric to all of its Flight attendees, and the company says it will soon make the tools available to the general developer community.

 

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