"All your site's content should be relevant and closely associated with other content throughout the site and in line with what your brand represents," says Robert Browne, SEO specialist, HalloweenCostumes.com. "Keep it simple and relevant. If content isn't engaging to visitors from a search engine results page, they'll leave. Lower bounce rates on individual blog posts can have a positive impact on the SEO value they add to the entire site."
24. Don't forget the second largest search engine
"While most SEO efforts are focused on optimizing webpages for Google, you might also think about YouTube, which is the number two search engine on the Web," says Jamie Grenney, vice president of marketing, Infer. "Before investing in content, the first step is to identify the keywords you want to go after. Google Trends lets you filter for YouTube to understand the search volume of different terms." (After entering a term in Google Trends, click "Web Search" at the top of the results page and then select "YouTube Search.")
Videos often get the greatest visibility in Google rankings compared to other forms of content, according to Andrew Anderson of Strategic Web Blueprint.
25. Read Moz's SEO for Beginners Guide
"It's not an exciting read, but Moz is a leading authority on the topic and the advice is solid," notes Ramon Khan, online marketing manager/business development, National Air Warehouse. "It will provide you with the basic foundation to build upon."
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