4. Do basic on-page optimization
"Once you've identified your target keywords, make sure they're included in the title of your page, the body copy of your page, and if possible, the URL," says Takeshi Young, SEO team lead, EntirelyPets.com. "Google is getting smarter about figuring out what a page is about, but it still helps to make it really clear your page is about a specific keyword."
Egnyte's Narayanan offers these optimization recommendations:
A Web page's title tag is still "the most important attribute from an SEO perspective," he says. "Use the main keyword phrase in the beginning of the page title tag. The first 64 characters of the title tag are shown as the click-though link in a Google search result. Every page of the website should have a unique page title tag."
Meta description tags help attract visitors from the search results page. Include one or two keyword phrases that describe the page's content, and keep meta descriptions under 160 characters.
The H1 tag is the header of the page. "Have only one H1 tag per page. This header needs to appeal to the page visitor and describe the page."
Use the page's designated keyword phrase "at least once near the beginning of the content, and also anywhere it makes sense. Don't use the keyword phrase, its variation or a synonym more than 4-5 times per page."
Alt tags "are the floating descriptions that show up when you mouse over an image. It's usually best practice to use keywords and their variations in the alt text of an image, and also in the image filename."
Nathan Joynt,in-house SEO manager, Volusion, Inc., says you should optimize your top ten pages based on traffic and expand outward from there.
5. Produce great content
"Many people have seen the benefit of having a healthy backlink profile, but many others have also experienced penalties or spent countless hours building links to no avail," says Jonathan Gilde, account manager, BrightHaus. "While the importance of backlinks has certainly dropped, a high-quality link is still powerful. The link itself should not be the goal."
If you post great content, the links will follow, according to Gilde.
6. Reach out to bloggers in your field
"Google looks to see if your site has links from relevant sources in your field," says Joe Auer, founder, Plasticity Health. "A great way to get these links is to reach out to bloggers in your space. See if they will write about you or review your products. If you're able to do this, your rankings will increase and you may also get more traffic from those sites."
Michael Pomposello, managing partner, Influencer Connect, says you should make a list of bloggers who talk to your target audiences. "Get the names of the sites, the author's first name and their email address. Use this information to craft personal emails to each of the bloggers."
Sign up for CIO Asia eNewsletters.