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These are the lessons Trulia learned from building a chatbot

Blair Hanley Frank | Aug. 22, 2016
Be aware of platform limitations, but building a bot is still worth doing

Opinion is split at the company over whether the bot is a Trulia product in itself or a way to get people into the company's user acquisition funnel. But Ip expects to invest more resources in the bot as a way to better reach users. She sees potential for expanding the bot's functionality.

 

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