If you build it, will they hate?
While a fresh .SUCKS domain name may add a little novelty to a site, there's little to stop people from creating a blog at MicrosoftSucks.com right now--as long as the name is available. And recently, Gamergate participants proved how effective online anger can be just with common social media platforms like Reddit and Twitter.
Ultimately, there may not be much point to buying up .SUCKS domains since there will always be an alternative for anyone with a little creativity. Microsoft could stop XboxOne.sucks from blossoming into life, but what about XboxOneReally.sucks, XboxOneReallyReally.sucks, WhyTheXboxOne.sucks, or ManTheXboxOneReallyReallyReally.sucks? Unless major companies plan to use ICANN's Uniform Domain Name Dispute Policy against every .SUCKS domain that mentions them there's just no stopping the .SUCKS revolution.
The good news is if PlayStation 4 fans did manage to get their hands on TheXboxOne.sucks domain, Microsoft or Xbox advocates could always rival that site with its exact opposite on the .ROCKS TLD. Positivity is apparently much cheaper too. At this writing, TheXboxOne.rocks domain was available for less than $10 per year.
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