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The Physical Web: Google's Trojan Horse gift to the Internet of Things

Chris Nerney | Oct. 7, 2014
Google's new initiative, The Physical Web, aims to create a URL-based system for the Internet of Things. It also could be a boon for the world's largest collector of information.

Without trying to sound paranoid, it's worth thinking about, especially when you look at Google's overarching information collection strategy (examples abound, including here, here, here, here and here).

As for enterprises, "a system that lets anyone interact with any device at any time" sure seems like a potentially risky double-edged sword. The Internet of Things holds a lot of promise; let's hope we approach it with common sense.


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