o A pre-built review & approve workflow for the media ecosystem which will enable review over time frame accurate proxies. The platform works across devices and incorporates the elements of Content Flow & Transformation to create one seamless end-to-end service
o A managed playout platform which will host playout infrastructure for customers including services & platform management. Coupled with Content Transformation and CDN capabilities, this service will be the single stop shop for customers for playout of content for primary as well as secondary screens
How do you see the media technologies developing two to five years from now? What shape it might take?
We see significant development in media technologies and these can be split into following key buckets:
- Technology / content creation trends
o Evolution of 4K will eliminate 3D and provide a viable alternative for a stress free and unaided experience (without cumbersome glasses)
o The set-top-box will move to the cloud with 'any server equivalent' device at the customer end serving the purpose of local cache DVR & pushing the button clicks to the cloud. This will also do-away with the remote control device which will be replaced by a smartphone
o TV technologies will evolve moving away from LCD / LED to LPD (Laser Phosphor Display). This will eliminate the 'TV as a fixed device' idea and move on to the concept of 'Video Walls' as one immersive experience for surfing, gaming, communications and video
- Content distribution and interactivity
o 'Cutting the cord' phenomenon which is very common in the US will spread to APAC challenging the business model of established DTH / cable, especially for players who haven't started looking at their second screen play
o Many Google TV / Apple TV equivalent devices will completely change the 'TV channel' concept. Viewers will create their own TV channels based on their interest areas with content being syndicated from EPG (Electronic program guides) as well as the web subscription based / free access channels
o Advertising will become more targeted with the evolution of 'personal interest' based on-demand channels leading to better customer profiling
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