Use the tools you have
Managing privacy isn't a hopeless task. While there are things you can't control--such as public records and surveillance cameras mounted at intersections--there is plenty of information you can control. Do you really want to share that Vine video of you dancing in your underwear? Beyond discretion, you must stay informed as the best tools for protecting your privacy and how to use them.
Tweeting is an inherently public way of sharing information, but most social networks--including Facebook and Google+--provide users with a variety of options for controlling how their information is shared and who is allowed to see it.
Obviously, Microsoft would like businesses and consumers to accept the premise that Microsoft's services are inherently more private than Google's. Whether or not you agree with that assertion, it's incumbent upon you to ensure you don't share information you don't want to be made public, and to use the tools that are available to protect the information you do share.
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