If you think about it, though, a business using Stik is going after publicity so there's really no reason someone trying to amass reviews would want to restrict posting about them. It's the same with friends and fans seeking to share a positive review of a business they're trying to help.
"We're sort of in a unique place where the whole purpose of our business is to facilitate high value interaction and content to spread amongst people that know each other across networks," Gierak says. "How valuable is it to find out that your sister has [a certain] insurance agent and she would never work with anyone else? That's really valuable."
Gierak says Stik is used by nearly 200,000 businesses, features more than 2.7 million recommendations and reviews, and gets about 250,000 unique visitors a month.
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