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Startup Trustev wants to fix Internet comments with digital fingerprinting

Matt Weinberger | Dec. 9, 2014
"Digital fingerprinting" is an an anti-fraud technology for e-commerce that can identify known credit card scammers and block them so thoroughly and completely that they would need an entirely new computer to mess with the business.

Trustev for Publishers is potentially a powerful tool for the publisher's arsenal. But just banning commenters alone isn't going to stop toxic Internet culture — Your site might be safe, but commenters will just take the garbage they spew elsewhere, and you can't stop awful people from going online.

Still, it's Phelan's hope that getting banned so thoroughly from comment sections will at least teach people some manners. 


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