Spreecast doesn't really know exactly how many people use the service. To watch a live-stream or search through the site's archives, you don't need to register for an account. To comment or participate, you do. That fuzzy active viewer count could make it tough for Spreecast to make money on ads, but founder and CEO Jeff Fluhr said Spreecast is doing just that.
"There's a hierarchy of video from an advertiser's perspective," said Fluhr, who also founded StubHub. "There are videos you might find on places like YouTube, but then there's live video. We believe that interactive live video is a notch above that."
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