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Spotify Browse gets official, brings the service's best curated playlists to your ears

Ian Paul | Aug. 6, 2013
Spotify's music discovery chops just got a big shot in the arm with the introduction of Browse, a playlist-focused listening tool.

Spotify's music discovery chops just got a big shot in the arm with the introduction of Browse, a playlist-focused listening tool.

If you want a detailed explanation of Browse, we took a deeper look at the feature when it first appeared to a limited set of users last week. Browse is basically a rebranded version of Tunigo, a music discovery app Spotify acquired in May.

Browse, like Tunigo before it, offers a large collection of human-curated playlists for a wide range of genres, occasions, and moods. You can find playlists for daily routines such as cardio workouts, the day at the office, morning commutes, road trips, or an intimate evening at home.

There are playlists for moods--yes moods--such as angry, happy, melancholy, and relaxed. Browse even provides playlist selections to accompany current events such as Sunday's birthday celebration for President Obama or the recent revelation that Mumford & Sons wants to create its own brand of whisky. (Something designed to warm you up during those winter winds, no doubt.)

Browse also marks the return of a "What's New" section, which was sorely missed after it was removed from the desktop version of Spotify several weeks ago in favor of the new Discover feature.

Eventually, Browse will be available across all of Spotify's platforms, but for now it will be a mobile-only feature using the Android and iOS apps.

A Spotify representative confirmed to us that even though Browse first appeared on Spotify's Web-based player it won't be seeing a wide release on the Web until after the mobile rollout. It's unknown if users who were testing the feature will continue to see the new tool or if it will disappear in the coming days. We've asked Spotify to clarify this point and will update our story once the company responds.

Three-dimensional music

Spotify bills Browse as the final addition to the service's "three-dimensional approach to music discovery." The first "dimension" was Spotify's social features, first announced in late 2012, which included the ability to follow and get music listening updates from your friends and other Spotify users, as well as artists.

Then in May, Spotify rolled out the new Discover feature that is basically an infinite scroll of music recommendations based on your past listening habits. Discover also lets you quickly follow new artists and find out when your favorites would be performing in a venue near you.

"Our three-dimensional approach now combines the human touch with strong social features and unique technology from over five years of experience," Gustav Söderström, Spotify's product chief said in a statement.

 

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