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Social tools popular with Asia Pacific employees

Anuradha Shukla | June 4, 2013
Increased use of social tools boost productivity levels, according to Microsoft survey.

Social tools are popular with Asia Pacific employees, according to a newly released Microsoft survey. 

Employees in the region believe their productivity levels increased due to the use of social tools and credit these tools for greater collaboration in the workplace.

More workers in the Asia Pacific region are using social tools with greater frequency as compared to those in North America and Europe.

Workers in these two regions - North America and Europe - region have been slower in adopting many social tools as per the findings of the research based on a global survey across 32 countries.

Clearly, workers are keen on adopting social tools and do not mind spending their own money and going against organisational rules and regulations to use these solutions for increased collaboration and communication.

Some underestimate the value

Although half of the employees surveyed agree that social tools at work help increase their productivity, over 30 percent of companies underestimate the value of the tools.

Many companies that do not recognise the value of these tools often restrict their use and more than 40 percent of employees complained of lack of collaboration in their workplaces.

However, these employees (40 percent) agree that social tools can increase teamwork in the organisation and 33 percent said they are willing to spend money from their own pockets to buy social tools.

The research also indicates that employees in the financial services and government sector are most likely to face restrictions on the use of social tools.

Also, more men as compared to women find their productivity levels to increase at work due to social tools.

"Just as email accelerated the pace of business in the '90s, enterprise social will be the driver of greater agility and transformation in the 21st century workplace," said Kurt DelBene, president, Microsoft Office Division. 


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